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Frazier Performance
A little structure.
THE PERSON BEHIND YOUR PLAN.Find your plan
Frazier PerformanceJames Frazier Harvard Director of Strength & Conditioning
Train like a college athlete.
Good training. A clear plan.
Your next chapter starts here.
BUILT BY YOUR COACH. READY IN YOUR POCKET.
Where he’s coached
- Harvard
- Iowa Football
- Chicago Bulls
- Director of strength and conditioning at Harvard
- 17 yrs
- First-team all-conference at Brown, where he captained the football team
- 2×
- Certified by the Collegiate Strength and Conditioning Coaches Association
- CSCCa
- Harvard's James Herscot '58 Coach of Excellence
- 2021–22
Why it works
Train the way college teams train.
Programs written by a college strength coach, set from your numbers and built around your season, with a coach who can see how you lift.
| Training feature | A generic gym program | Frazier Performance |
|---|---|---|
| Who it is built for | Built for anyone who walks in | Built for athletes: strength, speed and power that carry over to your sport |
| Training weights | Percentages you have to do the math on | The exact weight for every set, from your maxes |
| Your season | The same plan all year | Programs for your sport and your time of year |
| Feedback | Nobody watching your lifts | Send Coach Frazier a video and get notes back |
| Individual training | One plan for every athlete | On 1-on-1, training written around your sport and schedule |
The app
Your training lives in the APEX app.
Tap in reps and weight between sets. Your maxes update as you get stronger.
Show your work
Post your PRs. Bring your coach in.
A graphic for every PR
Hit a new max and the app makes you a Frazier Performance graphic with the lift and the number, ready for your story.
Share with your high school coach
If your team uses APEX, turn on sharing and your coach sees your lifts and maxes. You choose what each coach sees.
FIND YOUR FIT
Choose your plan
Choose the support that fits the way you want to train.
Coming soon
Programs
- Every Frazier Performance program, with the app coaching you through each session.
- All of Coach Frazier's programs, from first-time lifters to sport-specific off-seasons
- Weights set from your own maxes
- Every set, PR and max tracked
- Switch programs as your season changes
$39/mo
Coming soon
Coached
- The programs, plus Coach Frazier watching your lifts.
- Everything in Programs
- A 25-minute intro call with Coach Frazier to set your goals and pick your program
- 4 video form reviews a month: send a lift, get notes back
$149/mo
Coming soon
1-on-1
- Training written for you by Coach Frazier.
- Everything in Coached
- Training written and adjusted by Coach Frazier for your sport, position, goals and schedule
- A 25-minute check-in with Coach Frazier every month
$449/mo
Under 13? Ask a parent or guardian to join for you. Ages 13–17 need a parent or guardian email.
THE PROGRAMS
A little structure.
A lot of possibility.
Your coach is preparing the program catalog. Check back soon.
FROM HERE TO YOUR FIRST SESSION
Four steps. Then go.
- 01
Pick a plan
Find the training and support that fit you.
- 02
Check out
Review your plan and complete secure checkout.
- 03
Get the APEX app
Open APEX Athlete, tap First time here? Set up your account, and use the athlete email used at checkout. We’ll email you a code.
- 04
Train
Open your workout. Put in the work. Come back stronger.
THE PERSON BEHIND YOUR PLAN.YOUR COACH
James Frazier
Harvard Director of Strength & Conditioning
James Frazier has run strength and conditioning at Harvard for 17 years. Now his programs are in the APEX app, built for high school and college athletes in any sport.
James Frazier became Harvard's Director of Strength and Conditioning in 2009. He oversees training across Harvard's varsity teams and works directly with football, volleyball, golf and tennis.
He came to Harvard from the University of Iowa, where he spent two seasons with the Hawkeyes' football program, after starting out as a strength and conditioning intern with the Chicago Bulls. He holds a master's in administration from Central Michigan.
Before coaching, he played football at Brown: a four-year letterman, first-team all-conference at defensive end and again at linebacker, and captain of a 9–1 team as a senior.
Harvard named him its James Herscot '58 Coach of Excellence for 2021–22, for how he and his staff led athletes through the pandemic.
CSCCa certified
Brown, Business Economics & Human Biology
Master's in Administration, Central Michigan
Former Brown football captain
How do I get my training?
Open APEX Athlete, tap First time here? Set up your account, and use the athlete email used at checkout. We’ll email you a code.
Do I need a gym?
Check the program description for the experience level and equipment you’ll need. Ask your coach if you’re unsure which program fits.
Can a parent sign up for an athlete?
Yes. Under 18? A parent or guardian checks out and completes the purchase agreement for the athlete.
How does billing work?
Each plan shows whether it bills monthly, yearly or once. Review the price, renewal terms and cancellation details at checkout before paying.
Which sports is this for?
There are programs for football, basketball, hockey, wrestling, lacrosse, soccer, baseball and golf, plus Lifting Foundations for anyone new to the weight room. On 1-on-1, Coach Frazier writes your training around your sport and position.
My athlete is new to lifting. Where do they start?
With Lifting Foundations. It teaches the main lifts with bodyweight and dumbbells first and adds weight as technique holds up. On Coached and 1-on-1, Coach Frazier checks their form on video.
Will this fit around practices and games?
Yes. You pick your training days and a start date, and your plan slides forward if you miss a session. On 1-on-1, Coach Frazier writes your training around your actual schedule.
What equipment do I need?
Each program lists what it needs. Lifting Foundations works with dumbbells and bands; the strength programs need a gym with a barbell and a trap bar.
How does the app know what weight to use?
You enter your current maxes when you start. The app sets every weight from them and keeps your maxes up to date from the sets you log.
How do form reviews work?
Film a lift on your phone and send it in the app. Coach Frazier draws on the video, talks you through it and sends notes on what to fix before your next session. Coached and 1-on-1 include four a month.
What's the difference between Coached and 1-on-1?
On Coached, you follow the programs and send Coach Frazier your lifts. On 1-on-1, he writes and adjusts your training around your sport, goals and schedule, and checks in with you every month.
Can my high school coach see my training?
If your team uses APEX, turn on sharing in the app and your coach sees your lifts and maxes. You choose what each coach sees and can turn it off anytime.
Your off-season starts now.
Join the waitlist